If your Google Ads are not converting, the budget is usually leaking in a handful of predictable places. Here is where it goes and how to plug it.
Broad keywords match searches you would never want to pay for, like "free", "jobs" or "DIY" versions of your product. These can quietly eat a third of a small budget. The fix is a tuned negative-keyword layer and tighter match types.
A campaign that hit its end date can keep spending, or stop serving while budget pools into weaker campaigns. Both waste money. Catching it needs someone, or something, watching the account daily.
If your account cannot see your real sales, it optimises toward cheap, low-value clicks. Reconciling tracked conversions against the revenue that actually cleared your bank is the single most valuable check most accounts never run.
Optimising to "form views" or "page visits" instead of booked sales tells Google to buy the wrong traffic. Re-scoping the conversion goal often lifts real results by 15 to 25 percent at the same spend.
Wasted spend is not only money spent badly, it is also high-intent searches you ignore while competitors take them. A focused campaign on your most valuable terms recovers that demand.
Connect your account and see exactly where the budget leaks.
Get your free auditSmall, self-managed accounts commonly waste 20 to 40 percent of budget on irrelevant clicks, ended campaigns and untracked conversions.
The most common causes are broad targeting without negatives, conversion tracking that does not capture real sales, and bidding pointed at the wrong goal. A free audit pinpoints which applies to you.
Add negative keywords, tighten match types, fix conversion tracking, pause ended campaigns and bid toward booked revenue. Arborize can find and, on a plan, apply these for you.
Yes. The Arborize audit is free and quantifies the wasted spend in your account in about a minute.